Textual Analysis Regional Identity

During the advert a traditional Greek Song can be heard, the volume of the song decreases at the end when there is dialogue being spoken. The music helps give the advert regional identity because the music is a typical song that you would have expected to feature in an advert that is set in Greece. The song allows the audience to identify the region of the world that the advert is set in.

This shot feature in the advert creates an instantly recognisable image of Greece where people picture people riding around on donkeys. This helps to construct regional identity because there isn’t really anywhere else where this would look acceptable and everyone would instantly think of Greece. Not only does the donkey help to construct regional identity but so the setting, the hills, the trees and the beautiful clear sky, put all these together and you get an image that instantly reminds you of Greece, the use of a wide also helps to benefit the picture because it allows the audience to see more within the shot and gives the audience the chance to associate Greece with the video.

In this medium shot, a man can be clearly seen wearing traditional Greek monks outfit. This helps to construct regional identity because Greece is the only place where you would expect to see monks to wear these clothes. The use of the Greek flag as a prop helps to reinforce the fact that the advert is set in Greece because you wouldn’t expect to see the flag of Greece anywhere except Greece.

In this shot again clothes that you would associate with rural Greece can be seen. This also contributes to regional identity because it is helping the viewer to understand. The costumes in this shot also help the viewer understand the class that the character are from. They are from a low class this can be seen from the fact that they are both wearing simple coloured clothes and they are both wearing plain clothes whereas people who are in a high class would have worn a different style of clothes and they would have had more colour on them.

There is a small amount of dialogue used in the advert. This dialogue is spoke in Greek which also shows the audience that it is set in Greece. The fact that they speak in Greek helps construct the regional identity of the advert and is instantly tells the viewer where it is set. The characters have heavy Greek accents which means that even if you don’t recognise the language then you can tell from their accent roughly where they are from and where the advert is set.

The fact that in the advert both traditional Greek music and traditional Greek clothing have both been used links to the time period that the Yoghurt first came out in 1926 as they are things that people expected to find in those time period.

The setting is very typical of a rural area. There are rolling hills in the background and the clear sky and this shows the viewer that the setting is in a warm and beautiful country. This constructs the representation of the regional identity as it shows the viewer exactly where it is set and there are only a hand full of place that look like that and the fact the boy is releasing the cow on to a path tells you that it is a place that people have to live on hills in, this also helps tell the viewer that it is set in Greece.

The high angle used in this shot is used to reinforce exactly how high up they are. This links to regional identity because there are only a few places where people live that high up and Greece is the main place you think of when you think of villages on hills with big long windy paths going up in to the hills.

This shot is anyway the regional identity is shown with in the advert because Greece is known for having washing lines hanging high above the ground and if the audience say this many people would instantly think of Greece and this shows that that the shot has been well constructed as it holds a clear representation of what people think of when they think of Greece.