An investigation into Disney and how the different companies work together to promote a film.

Disney was founded on the 16th of October 1923 by Roy O. Disney and Walt Disney. Its headquaters are in Burbank, California in the United States of America. The current CEO and Chairman of Disney is Robert 'Bob' Iger. Robert was given the promotion to CEO of Disney on the 25th of February 1999. Disney currently has over 180,00 employees working for it making it the 2nd largest broadacasting company in the world after Comcast. Disney has 12 theme parks all over the world however this is soon to become 13 as one is currently being built in Shanghai China. The Disney Resort in Shanghai is set to open in late 2015 early 2016.

Disney has a huge number of stores, with over 200 stores in North America,  40 in Japan and 80 spread over Belgium, Denmark, France, Spain, Italy, Ireland, Portugal and the United Kingdom. These store are spread around the countrys well however there are many local to Harlow and the surrounding area. 

Disney has had over 684 theatrical features as of 28th of May 2014. The first theatrical release was Snow White and the Seven Dwarfs and the last release at that date was Malificent. Disney is also has 7 stage shows currently on stage, these are Aladdin, Lion King, Newsies, Disney on Ice, Disney Junior live and Disney Live. Disney on Ice currently has 6 shows on tour these include Worlds of Fantasy, Treasure Trove, Frozen, Princesses and Heroes, Lets Celebrate and Passport to Adventure. Disney's Junior Live show is currently Pirate and Princess Adventure. Disney Live currently has 3 shows Mickeys Magic Show, Mickeys Music Festival and  3 Classic Fairytales. The longest disney on ice show is Passport to Adventure which this year has been running 20 years the show opened on the 12th of October 1995. Aladdin is the newest live show from Disney which only opened on the 20th of March 2014. 

Between the years 1931 and 1968 Disney won 32 Academy Awards, this is the most individual awards won by one company. Disney won its first Academy Award in 1932 in the caterogy for Best Short Subject Cartoon with a short film called Flowers and Trees. One of Dinesy most recent Academy Awards was Best Animated Feature Film of the Year with Frozen.

Disney also has multiple different TV channels. It is responsible for Disney Channel which was was pre lunched in 1982 before being launched in 1983. There also was a channel called Toon Disney which ran from 1998 to 2009 before the channel was replaced by Disney XD later that year. Disney also had its own film channel which was launched in March 2006 before it was shut in March 2013 because Sky Movies Disney was launched as a replacement. Disney Junior was launched in 2012. Disney also ahs its own radio station called Radio Disney. Radio Disney was launched in 1996.

In terms of the different companies coming together  I will be looking at how the different companies came together to help maximise exposure and profit of Frozen.

Disney used its shops to maximise exposure and profit by introducing costumes and accessories if the characters Anna, Elsa and Olaf, they also introduced toys for Anna, Elsa, Olaf and Sven, it also included game sets, puzzles and stationary sets. They also relased multiple differnet DVD such as normal and sing-a-long. Some of the DVDs had limited edition slipcases of both Elsa and Olaf these where more expensive than the DVD's without the slipcase on however the fact that they were limited edition meant that they were more desirable and ment that people where more likely to buy them because they want to feel like they have something that nobody else has. There where also different CD's avalible including the soundtrack, sing-a-long and karaoke, these all sold well and the fact that Let it go was in the charts and made it into the top 10 or better also helped with the exposure and profit of frozen.. There where also books created to go along with the film for example one of the books was title 'A Sister Like Me'.

Another way in which Frozen has been given maximum exposure and to ensure maximum profit, the film was given its own Disney on Ice show and Anna and Elsa now also appear in the Disney on Ice Princess and Heroes show, this means that the show haas been given maximum exposure because they have been given their own show, there is currently no other film with its own version of it on Ice making it very original and stand out as it is only one set of characters while the other Disney on Ice shows contain multiple different charcaters from all differnt films. 

Competitions were also started to try and keep interest in the film going, these where done on the disney channel website meaning that it was easily accessible for most fans of the film and disney itself know to look for competions and other information about the film and other programmes, the use of competions means that people are given the chance to win something that they really want, the last competition the prize was a Frozen Special Edition Gift Pack, the fact that it was special edition is a unique sellimg point because it is special edition making the prize more desirable to people because it means not many people are going to have the items making people want it more meaning that more people will get invloved.

Disney have introduced the charcters of Frozen to their parks introducing the chance to meet Anna and Elsa and watch them in multiple different shows including, Anna and Elsa's Royal Welcome, For the First Time in Forever; A Frozen Sing-along Celebration and Olafs Snow Fest!. Disney also introduced Frozen Break the Ice which included sing-alongs, ice skating and a fireworks spectacular. Disney are also maximusing exposure by converting an old and unpopular ride and turning it into a new ride for Frozen the ride is set to open early in 2016, the ride will be at Epcot, commonly known as the Permanent World's Fair. Frozens world of Arendelle will replace Norway in Epcot with the Frozen ride being based around the existing Maelstrom ride featuring within Norway. The ride will  immurse the fans in their favourite Frozen moments and music that all featured in the film. Frozen was a holiday attraction at the Magic Kingdom this involved a christmas parade featuring all of the Frozen characters which ended at the Magic Castle which Elsa then froze to show her power. Disney also extended the Frozen Summer Fun at the Magic Kingdom till the end of September because it was so popular among tourists.

Disney have not yet stated whether or not there will be a sequal to Frozen however there is a short film currently being made called Frozen Fever it will feature the 4 most popular characters from Frozen, Elsa, Anna, Kristoff, Sven and Olaf. The feature is only 7 minutes long and will be relased on the 13th of March 2015, it will premier before the new Cinderella film.  The film will again be about Elsa not being able to contorl her powers.

Frozen also has its own app which is a game called Frozen Free Fall involving swapping shapes this has been well marketed as it features lots of charcters including some of the lesser know characters like Grand Pabbie. Frozen Free Fall was well marketed to make sure that it was downloaded by a lot of people. Frozen Free Fall is a free games to download however there are in app purchases meaning that Disney still get money from the app even though it was free to download.  Frozen Free Fall is a Disney version of Candy Crush which is on the most popular games played, this is clever marketing as it attracts both fans of Frozen and of Candy Crush as the game is similar.