Plan for What is the significance of the proliferation of hardware and content for institutions and audiences?

Introduction

Proliferation means to increase or spread at a rapid rate 

Production 

Advantages  

Spend more money on advertising 

Films become cheaper to make as cameras are cheaper and large companies can have more cameras on set capturing the shot from different angles

More money can be spent on technology like 3D and CGI and special effects 

Disadvantages 

More competition as more films can be made for less money as hardware become cheaper

Production companies have to make sure that their content is extremely good to compete with the extra content meaning they have to spend money to keep their films of a higher quality

Case Study 

Ill Manors - without the proliferation of hardware they wouldn't have been able to make the film as their budget was too low but with the proliferation of hardware and the introduction of digital technology they were able to create the film

Skyfall- as cameras were cheaper they were able to have more cameras on set meaning the could capture the action scenes from all different angles making the production value appear higher 

Distribution

Advantages 

Major film companies can afford to spend more money on advertising 

Synergy can be used more effectively

More advanced web interactivity 

More content is produced meaning there is more content to distribute

Disadvantages 

Smaller companies can't afford to make lots of copies of the film because they cannot afford to take the risk of the film no being a success 

Smaller companies may not be able to afford to large fees of the distribution companies 

Case Study 

Disney- conglomerate and can vertically integrate the different aspects as they own companies throughout the process

Ill Manors - struggled to distribute the film as there was a lack of money for the distribution of the film but also because they would have had to try and persuade a company for distribute the film for them. 

Exhibition 

Advantages 

Companies now offer a greater viewing experience to keep customers interested in going to the cinema - D-Box seating and 3D (Cineworlds- Wembley London, O2 London and Glasgow are the main towns featuring D-Box Seating ) 

Disadvantages 

Reduce in customers as there are more ways in which to consume the film 

Piracy is higher because the amount of content that is now available has increased 

Case Study 

Audiences

Advantages 

Films can be consumed on many different technologies such as iPhones and Computers 

Films can be viewed more regularly

Don't have to go to the cinema to view films 

Watch films whenever the person desires  

Watch films on many different devices 

Watch films in other locations not just the cinema 

Disadvantages 

Case Study