“Synergy is vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area? Essay Plan

Essay Plan

Introduction 
- Synergy is when different parts of a media conglomerate work together to promote a film across different media 
- Synergy works when different elements within a media conglomerate promote linked products (film, soundtrack, video games) 
- Larger effect if more than one product is relaxed together
-Marketing - not synergy as its not 2 media companies working together

Conglomerate Case Study 
Disney - Frozen 
Budget - $150 million 
Box Office $1.274 billion 
6th highest grossing film of all time 

- DVD 
-CD (Produced by the Walt Disney Label)
-Frozen Fever (short film)
-Frozen 2 Sequel 
- Merchandise- such as toys, books, dressing up outfits and board games- sold in disney stores. 

- Characters entering ABC's Once Upon A Time (ABC owned by Disney)
- Frozen Disney on Ice Show
-Disney Mobile released Frozen Free Fall on iOS, Android and Windows Phone Platforms 
- DS Games Olafs Quest 
-Being developed into a Musical
- Frozen Characters released for Disney Infinity 
-Frozen Radio Programme 
Columbia (Sony ) Skyfall 
Budget - $150-$200 million 
Box Office - $1.1billion 
-DVD 
-CD (produced by Sony Classical Label) released same day as film in Cinema 
-OPI nail varnish range 
- 007 fragrance 
- 007 Legends (video games) 
- Adeles Skyfall song was released to celebrate 50 years since the first James Bond Film 

Independent Case Study 
iLL Manors 
Budget £100,000
Box Office £450,000
-DVD
-CD Plan B - (released over a month after the film) 
-iLL Manors single - (released 3 months before the film) 
- T-shirt 
-Playing Cards

Comparison/Conclusion 
independent companies will find it harder to use synergy as they do not have access to as many different companies